April has a way of making things visible. 🌷
The woman whose programs quietly power the number everyone else gets credit for. The partner who shows up — not just on paper, but in the room. The leader who's been watching from the sidelines, waiting for her moment.
This issue is full of them. And we think you know a few more. So here's our question for you this month: Who in your orbit deserves to be seen?
Hit reply. We'd love to hear who comes to mind.
✨ Member Spotlight | Revenue Activators
Coming soon, in partnership with GTM Buddy, we’re launching a series called: Revenue Activators to spotlight executive women in enablement who have built the infrastructure behind real revenue outcomes. Not support functions. Not activity metrics. The systems that actually unlock more capacity from the same team.
Think about it this way: if her work disappeared tomorrow, would the team need to hire more reps to hit the same number? If yes — she's exactly who we’re celebrating.
Before the series is live… We’ve got a sneak peek for you. Today, we’re celebrating two of our own Executive Members who are the living, breathing definition of a Revenue Activator. 👇
"The figure-it-out people, the ones who aren't afraid to jump right in and fail a few times before they get it right — those are the ones who will navigate what's ahead the best." — Rachel Roundy
Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, has spent her career proving that enablement done right isn't a support function — it's a growth engine. She's a champion of strategic, customer-focused enablement that keeps sellers productive and ready to win. She's also something of a quiet architect of this very series, serving as mentor to many of the women you'll meet in Revenue Activators over the coming months.
Rachel Roundy, AI Product Marketing Lead at Snowflake, lives at the intersection of GTM strategy and the future of work — and she's not interested in the hype. Her work focuses on the real, messy side of AI implementation, and on a conviction that creativity, problem-solving, and abstract thought are exactly what will set leaders apart in this AI era.
We bet you know another woman leader who is a REVENUE ACTIVATOR. Whose work quietly powers the number everyone else gets credit for. Who has never once asked for a spotlight but has absolutely earned one.
The deadline to nominate her is April 20th. What are you waiting for?
💜 Mission & Partners | Doing Events Right, with Chili Piper
There are partners who show up on paper. And then there are partners who actually show up.
Chili Piper is the latter. Whether it's co-hosting intimate executive dinners in Seattle or bringing their whole team's energy to Wednesday Women events, they understand what we've always known: the best business happens when people feel genuinely seen in the room. Co-CEO Alina Vandenberghe sets that tone personally — she shows up, shares real stories, and creates the kind of atmosphere where real talk replaces vague networking. Every. Single. Time.
It's why this partnership feels so natural. We both believe that connection is the strategy. And speaking of events that truly deliver on connection…
Chili Piper is hosting Chilipalooza May 6–8 at the stunning Hyatt Regency Tamaya Resort in Santa Ana Pueblo, New Mexico — and it is not your average conference. 2 days. 150 of the boldest GTM leaders in one place. One agenda: understand what stays human, what gets automated, and how to lead both.
No fluffy panels. No recycled keynotes. Real conversations with operators building AI-native teams right now.
Spots are very limited so if you're a GTM leader who wants to stay ahead of what's coming … This is the room to be in.
💜 Upcoming Events
WW Executive Dinner
San Francisco, CA | May 6th
with a focus on customer success / customer growth, in partnership with ChurnZero
💜 That special thing at the end for cool kids…
We've been hiding something special. Did you know Wednesday Women Executive Members have access to Secret — a members-only discount portal that has saved our community $47,003 in just the last 90 days. Yes, you read that right.
Software. Tools. Services. The things you're probably already paying full price for.
So if you read this far and simply reply to this email with the word SECRET … we'll give you access, too. That's it. No catch.
Consider it a thank you for making it this far and supporting us.
🌊 The WW Team works hard to craft the emails we send. If you enjoyed it, please forward it to a friend or colleague!
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