Four women, four functions, four time zones — and the same argument underneath all of it. The tools are getting faster. Your judgment is becoming more valuable.

Which is why we're so excited about tools that let us build fast and powerful, while allowing our focus to be on the things that require expertise - and heart.💜

For example, we built our whole team task manager on Softr (yes, our newest WW partner). If you're a marketer, an ops lead, or the person on your team who keeps saying there has to be a better way to do this process, Softr is how you go build it. No engineering ticket. No six-month roadmap. Reliable tools, not AI slop.

More on them below. But first, the women we know you want to hear from. (And hit reply to let us know how you are you blending tech and humanity! We’d love to hear from you.)

✨ Recently Featured

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"Trust is not soft. Trust is a core requirement for growth, revenue, and high-performing teams."

- Helen Fanucci

Seventeen years in Customer Success, all four stages, one time zone nobody expects. Angeline is Founder and CEO of CS RevSpeak, running it from Ho Chi Minh City, and she's scaled CS from pre-$1M ARR startups to a $13B public company. Her conviction: you can't copy-paste CS from one org to another, but the levers underneath don't change. Her advice early on — don't rush to specialize.

Nobody left her teams during the Great Resignation. Helen is Founder and CEO of Trust First Leadership after 20+ years leading global sales orgs at Microsoft, Apple, IBM, and Sun — and the best-selling author of Love Your Team. Her advice to anyone early on: build the reputation before you ask for the promotion. Give more than you get, and the mentors find you.

The hard things aren't a liability. Sarah is SVP and General Manager, Industry at Unity, the engine behind much of what the world plays, where she leads global sales, strategy, and operations. Her keynote, if she gave one today: don't let your past set the ceiling. Own the hard things instead of hiding from them.

Thinking globally about women in tech. Born in Norway, raised in Bosnia, now split between Vienna and San Francisco, Naida is Chief Operating Officer at WeAreDevelopers, where she's gone from business development to Chief of Staff to running a global scale-up. Her bet on AI: augmentation over automation. Strip the boilerplate so teams get to the architecture and the hard problems.

Over the next 2 weeks…

Making waves in health and wellness. This week and next, we are spotlighting amazing leaders who are innovating and leading in the health and wellness space. Don’t miss the series on LinkedIn here.

💜 That One Thing: Build it yourself

Everyone's shipping AI features. Almost nobody's shipping AI tools their team actually trusts.

That's the gap Softr sits in. It's how non-engineers build real internal tools — client portals, ops dashboards, intake flows, member directories — to improve the processes they already have. Not a prototype that impresses in a demo and breaks in week three. Something your team logs into on a Tuesday and relies on.

[Melissa built an entire Task Manager for the whole WW Team on it, just last month!]

And we're also…doing dinner. Swanky spot, delicious food, connections that move the needle.

On October 1st in Los Angeles, Softr is generously sponsoring one of our much-loved WW Executive Dinner Experiences — designed for the women leading innovation, business transformation, and ops improvement inside their companies. The ones who own the systems everyone else depends on and rarely get asked what they'd build if someone handed them the keys.

Small room. Honest conversation. Presence over performance.

Can’t make the dinner? We’ll be hosting a coffee event as well, the next morning. Tell a friend!

🌊 Enjoyed this email? Forward it to a friend!

💜 Been thinking about executive membership? We invite you to apply!